Our story

 

 

 

Czech yachting clothing production?

 


How did we even come up with this? In 2007, I sold my beloved dive boat with the idea that another one would come soon. But that didn't quite work out and it was only last year, after 15 years of only charter cruises, that I finally got a sailboat for sea again. And since my old jacket was showing significant signs of use, I wanted to get new clothes to go with the boat. And that was a bit of a problem. Not that there wasn't plenty to choose from, on the contrary. But my conviction is to give money to local companies in the area, if they are not local, to other Czech companies and if they are not local, at least to European companies. And unfortunately, things really sewn in Europe are like saffron. It's interesting how quickly we've come to terms with the fact that expensive designer clothes from well-known European or American companies are completely made in Vietnam, China, India, Malaysia... It's an easy way to make a quick profit, but you wear the T-shirt, throw it away, and the money stays in Asia. These countries are getting richer, a few traders are getting richer, but Europe as a whole is getting poorer, even though it may not look like it at first sight. 

 

I recently read a beautiful thought by the sailor, oceanographer, diver and explorer Jacques-Yves Cousteau: The wealth of a nation is not measured by the amount of money it can spend, but by the amount of things it can produce. I think Europe should not forget that. 

 

And so, because my friend and I happen to own a company that has been manufacturing for the automotive industry for almost 30 years, and for the last three years we have been sewing for the purely Czech brand CITY ZEN, we decided to make our own clothes. The last impulse was to find out that not only quality knitwear from merino and cotton, but also quality waterproof membranes are produced in the Czech Republic, so we can create truly Czech products. 

 

 

 



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The accessories we offer on our website are also purely Czech, really made in our country. We want to support other companies that have taken the same difficult path as us and really produce things, not just buy them.

 

We are starting slowly, the development is long and the production is complicated with today's costs, but we try to offer you things that we want to wear ourselves and that we feel good in. We hope you feel good in them too.


Láďa Smetana   |   
Jarka Hrušková

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